With a new series based on Stephen King's The Mist coming to Spike TV, we wanted to get people excited about this new show by integrating Alexa organically. We shot two custom spots, and to go hard on awareness, we secured a full-day takeover of the Amazon homepage, plus Fire tablet, Fire TV, and IMDb.
Adweek: Alexa Gets Spooky to Promote Spike’s New Stephen King Series
