FOX came to us to promote it’s reboot of 24, 24:Legacy, which aired immediately after the Super Bowl. Their goal was to get fans of the original series to hear the iconic ticking clock sounds as quickly as possible to build excitement. Naturally, we went all-in with Alexa.
Alexa users could set their alarm sound to the trademark 24 ticking-clock. This was the first time Amazon created a branded built-in function for the Echo devices. We then secured a homepage placement in the coveted “H1” spot the day of the Super Bowl.
After that, we launched the 24: Legacy Daily Mission, an Alexa skill-based game that challenges users with a new 24-second-long challenge every day. Users are quizzed with themed questioned or asked to perform quick exercise routines such as jumping jacks or push-ups by Alexa.
We worked on this directly with the FOX client. When we secured final client approval, we also received this ego-booster:
“This campaign, the work, your team, and the overall partnership developing this program has helped Amazon secure favored partner status within FOX. Your team has proven to be the gold standard of creative exploration.”
Variety: Fox Sets ‘24: Legacy’ Alarm With Amazon Alexa, Homepage Pact (EXCLUSIVE)
