In August 2016, Amazon and Prime Now teamed up with Hyundai to allow customers in the Los Angeles area to try out the new Hyundai Elantra by delivering the vehicles to their doors. This unique approach to the test drive garnered significant media attention with profiles by AdAge and Fortune, among others. The program—innovative and unique at the time—has since scaled into a repeatable execution.
Fortune: Amazon Will Now Deliver A Car To Your Doorstep - Fortune Magazine
AdAge: Hyundai Rolls Out Amazon Prime Now Test Drive Program
Tech Crunch: Amazon’s Prime Now service starts delivering test drives from Hyundai
