A midwest boy, after five years in New York City I’ll never stop calling it pop.
It’s likely we will have multiple conversations where I will use nothing but my Bitmoji to communicate.
I currently work in the global advertising creative studio at Amazon. I listen to the Dave Matthews Band, pretend to know what I am doing with my acoustic guitar, and drink too much black iced coffee.
I’m a designer, creative director, writer, and goof. I use both parts of my brain. As much as I am a true creative in every sense of whatever that means, I’m also analytical and love me some data. Advertising is no longer constrained to the idea of the perfect image and line of copy—it’s holistic, it’s everywhere, and it’s fully ingrained into society. I think of what I do as brand integration. How brands talk to society, what they say, where they say it, what they sound like, look like, feel like—when all of this happening, customers shouldn’t be distracted or annoyed. Everything is so important to scrutinize, question, and obsess over. This is how I think about what I do.
I get to study people and society, culture and history, and create stories that have the potential to resonate and affect people’s lives. I love what I do, and for that I am so lucky.